Hi, I'm Ryan.
I run growth engines for consumer brands.
Two companies of my own, built from nothing, both profitable.
Bootstrapped both. Still profitable.
$1,200 to 14 profitable years
The Home T, a national DTC apparel brand. No outside money. ABC's Shark Tank, three offers turned down on air.
$5M to roughly $200M
A multi-brand consumer group whose growth engine my team at Hey Frankie ran over the engagement.
$50M+ in paid media directed
Allocated against contribution margin and CAC, with the P&L in the same hands as the ad account.
$1M+ to charity
Funded by The Home T customers, one shirt at a time.
What I do
Own the full growth and revenue engine and the P&L under it.
- Paid social and search
- Email and SMS
- Retention and subscriptions
- Creative
- The people and systems that make it run
Assumptions get pressure-tested hard. Margin and brand come ahead of growth for its own sake.
Built, not just marketed
Hey Frankie runs on a platform I designed and shipped in Next.js, Supabase, and the Claude API. It replaced three SaaS tools with LLM-powered workflows that analyze ad accounts, generate campaign ideas, QA creative, and report.
Beyond that, a few products of my own:
- An AI agent that catches missed calls for trade businesses
- A tool that audits how Shopify brands show up in ChatGPT, Perplexity, Claude, and Gemini
- A couple of consumer apps
Plenty of people at this level talk about AI. This is building with it.
Two doors
Running a consumer brand?
Hey Frankie takes on a small number of DTC brands for paid social, email, and retention.
heyfrankie.com