The influencer market is in danger of imploding.
I’m currently launching a new brand and as I do influencer research it’s clear that a vast majority are abandoning their own web platforms and going all in on certain social media channels.
The rate at which blog traffic has reduced over the course of the last three years is astonishing, and this is bad for pretty much all involved.
Instead of investing the time and energy in their owned platforms, they are flocking to various social channels where they have virtually no control over who sees their content.
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