“Twitter is great! But how does my organization use it?”
That is a question I’ve heard from tons of folks lately. Allow me to provide you with a simple example of how the New Orleans Convention & Visitors Bureau (NOCVB) is using twitter. The image below shows you a short tweet I did about going to New Orleans for Jazz Fest in April. After making the tweet I received a response from the NOCVB about my upcoming trip – total surprise. How cool is that? A conversation was started.
Twitter allows you to proactively reach out and create conversations with individuals that are talking about your industry, brand, cause, etc. On the other hand, twitter is NOT somewhere you should spam people. Don’t agree? Do it and watch how quickly your “followers” number shrink.
Use twitter? I’m @ryanshell.