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The Value of Social Media

By Ryan Shell

To put it simple, social media is cool.  Let me give you a little background information before I tell you why.  My New Years Resolution this year was to travel once a month, and I’m on par to this point.  Yesterday, on a whim, I decided that I was going to go to Charleston, SC this weekend, a decision that was partially made due to Priceline.com.
 
After tooling around on Priceline for a bit I successfully got a hotel room that normally runs around $300 per night for $90.  Once the purchase was made I logged into facebook to tell the world I just booked a trip to Charleston via Priceline (see below).

fb

Stay with me here because this could get a bit confusing.  I use facebook and twitter on a regular basis and have opted to allow my twitter account to be updated by the status updates I post on facebook (see below).  Still with me?  I basically streamline the posting process.  

original_post

When I logged onto twitter yesterday afternoon, via my iPhone, I saw a @reply (message directly to me about something I posted) from Priceline (see below).

priceline

Never in a million years did I expect to receive a message from Priceline outside the normal “Thanks for purchasing” email, but I did… and it made me happy.  I’ve now told this story to multiple different people and am now posting it here.  Had Priceline not been on twitter they wouldn’t have received any word-of-mouth advertising from me… and they would simply be “another travel site.”  
 
See the value?

About Ryan Shell

Ryan is an entrepreneur. He currently runs the fashion brand The Home T and is a recovering PR & Marketing Executive. Raising money for multiple sclerosis research is a passion. He’s a public speaker, cyclist, blogger and an amateur photographer. He’s also goofy.

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