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Taking a News Story from Start to Finish

By Ryan Shell

One thing is for sure, I love working with the media and enjoy the process of helping take a story from start to finish.

The local Fox affiliate (WGHP) called me about two weeks ago searching for a person that had recently refinanced their mortgage… not to mention I was given a two hour deadline.  Luckily I was able to track down a source (member for the credit union I work for) and the story came to fruition.

From my perspective, when situations like this arise I have several “clients” to watch out for: my employer, the reported and the member helping us with the story. Check out the finished product below.

About Ryan Shell

Ryan is an entrepreneur. He currently runs the fashion brand The Home T and is a recovering PR & Marketing Executive. Raising money for multiple sclerosis research is a passion. He’s a public speaker, cyclist, blogger and an amateur photographer. He’s also goofy.

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