I recently found myself researching various psychotherapy websites for a project, and was almost dumbfounded by what I saw. Sure, I found some good websites, but a vast majority looked like they were created in 1998, and I’ll explain a bit later why this is wildly detrimental.
It’s amazing that psychotherapists help us understand things about ourselves and how we tick, yet, many of their websites don’t tap human behavior/needs to allow themselves to better connect with potential patients.
Again, I’ve looked at a ton of psychotherapists websites and in doing so have decided that there are six fundamental things these types of websites should have. And these aren’t “bells and whistle” type things; they are what I’d consider the must haves for any successful psychotherapist website that converts.