RyanShell.com

Marketing, public relations, social media... and a little of this and that.

Hi, I’m Ryan.

"You are a brilliant marketer. And an even better salesperson" Kevin O'Leary, Shark Tank

Are Facebook Promoted Updates Negatively Impacting Organic Updates?

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Facebook’s Promoted Updates product clearly works, and can both increase exposure for an update and also increase followers, but it may be the social networks finest example as acting as “Big Brother.”

This post compares organic Facebook Page updates versus Facebook Page Promoted Updates, and you’re probably not going to like what you see. The examples seen in this post are from my fashion blog’s Facebook Page (it’s not been used a lot, which is why the likes are just over 1,000).

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Don’t Overlook this New LinkedIn Page Feature

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LinkedIn has released a number of website updates as of late, and there’s one in particular that has to do with Pages that you don’t want to overlook.

LinkedIn Pages, in general, are often forgotten about when it comes to content distribution platforms, which is unfortunate given that many pages, especially for larger organizations, can build up quite a following.

But, let’s assume using a LinkedIn page is part of your content distribution plan. The social network has now added a targeting feature to all page updates, and it’s actually pretty darn good. Here’s a quick look at the new targeted updates on LinkedIn. Note: click images to enlarge them.

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Don’t Let an Inconvenience Allow You to Settle

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The Home TI’ve not mentioned it on this site yet, but I’ve created a small t-shirt brand called The Home T that is an extension of my fashion blog Fashables.

The website is TheHomeT.com and it was my first experience with building an ecommerce site. To make life easier I went with an out of the box version called Shopify that has a number of themes and makes it remotely easy to add products and take payments.

But the fun stops there.

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Don’t Insult the Customer with Your Apology

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Customer service. It’s something I’m big on, and I promise this isn’t a mean spirited post, but it is a perfect example of how companies need to choose “the right response” when attending to consumer complaints.

I’ll let a string of emails take you through what happened. The first of which you’ll see below was my response to an invitation from West Elm – the furniture store – to attend an event at one of their stores.

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Another Reason Bloggers Aren’t Respected

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For years bloggers have been vying for the respect of brands and traditional media, but this post will highlight yet again bloggers aren’t always respected.

Before you continue reading, know that I’m a long-time blogger across multiple disciplines, so… I’m “inside the family” on this topic. Here we go.

I recently reached out to a number of fashion bloggers to inquire about advertising on their website. I inquired for a personal project, and it’s nothing remotely controversial or anything of the sorts.

Of the eight I emailed, guess how many I heard back from?

One.

What’s even better than that? That one blogger couldn’t tell me what I could get for X amount of advertising dollars and wouldn’t even begin to brainstorm options.

What a joke. When did getting free publicity become easier than buying advertising?

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