Onboarding campaigns are really hot at the moment, as they should be.
[Background Info] I recently accepted the fact that my six year old cell phone was becoming ancient. While shopping at Southpark in Charlotte a month or so ago I found myself walking past the Apple store and for whatever reason thought, “I should get an iPhone.” I walked in, asked lots of questions and then left the store without a phone. Surely you didn’t think I would simply buy the phone without processing right? I walked around for a while thinking about the pros, which there were a lot of, and the single con, which was the increase in my monthly payment. Needless to say the pros outweighed the cons by a long shot.
Now back to onboarding. A couple days after purchasing the phone I received an email (partial screenshot below) that I found to be extremely helpful. Granted, I could have found most of the info myself had I gone searching for it, but AT&T dropped it in my lap. Kudos to their efforts.
Why onboard? The cost of getting new customers can be quite pricy these days, so once you get them why would you just let them sit idol? These campaigns are a simply a friendly nudge that lead folks in the direction you want to take them.