Facebook advertising is a tried and true way of attracting new people to a Facebook Page. Organic attraction is great, but if a brand, for whatever reason, doesn’t have a large audience to promote their page to, advertising will certainly help the cause.
While recently having a discussion with someone about Facebook advertising, the targeting options and the costs per click payment option, this person said the following about the price, “That seems like a lot per click.”
The cost per click can have a pretty big range depending on your target audience, but for the previously mentioned conversation the range was in the neighborhood of $.65 – $.95.
If you think about the history of advertising for a moment, it’s almost comical to think that $.65 per click is high (for this example). For years companies have spent massive amounts of money on things like newspaper ads that have no way of saying how many people saw the ad, and then took action.
Facebook ads, and other online ads, are allowing you to pay for action – not the chance for some sort of action to take place. Impressions might be a fun selling point in the TV and print world, but online, it’s all about conversion.
If you’ve never used Facebook advertising I’d suggest you give it a shot. The result might just surprise you.
Oh, and here’s a little tip. I’ve run a series of campaigns with the new Sponsored Story ads and they are proving to be highly effective.