As a marketer it’s always helpful to keep the question of, “What’s next?” top of mind. While walking around Tribeca yesterday an idea came to mind that fits in that category.
Before I mention the idea, let me hit on one quick point. Living in New York City has most certainly increased my use of two websites:
Yelp is a great information source and has helped me track down business information and also provided suggestions of new places to visit. In regards to FourSquare, I used it back home in NC, but in NYC you simply seem to go to more places on a daily basis, hence the increased use.
Now back to that idea.
Online tools such as Yelp and FourSquare are great, but I think how we use each respective service and what we expect from them will be a continuously evolving cycle.
In terms of right now, I’d love for Yelp and FourSquare to somehow be integrated. Meaning, I could check-in at business X on FourSquare, and type a 140 character comment about said business and push it to Yelp.
Yes, I could check-in on FourSquare and then write a review on Yelp at a later time, but the chances are I won’t. Maybe “review” is even the wrong word. We could call them tips, which is something FourSquare is already doing.
This is just an initial brainstorm, but it really seems like a cool concept. And again, the idea is to have the two services work together as compliments to one another. Noodle on that for a bit.