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	<title>RyanShell.com &#187; truliant</title>
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	<link>http://www.ryanshell.com</link>
	<description>Marketing, public relations, social media... and a little of this and that.</description>
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		<title>New TV Commercials</title>
		<link>http://www.ryanshell.com/new-tv-commercials/</link>
		<comments>http://www.ryanshell.com/new-tv-commercials/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 14:38:39 +0000</pubDate>
		<dc:creator>Ryan Shell</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[truliant]]></category>

		<guid isPermaLink="false">http://ryanshell.com/?p=1296</guid>
		<description><![CDATA[Here’s the latest round of TV commercials for the credit union I work for. It&#8217;s a fun/upbeat financial institution and we wanted to showcase that in the ads, and also stand out from crowd in terms of content and creativity. The format of the spots typically prompt viewers to read along, and I think that will help create [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Here’s the latest round of TV commercials for the credit union I work for. It&#8217;s a fun/upbeat financial institution and we wanted to showcase that in the ads, and also stand out from crowd in terms of content and creativity.</p>
<p>The format of the spots typically prompt viewers to read along, and I think that will help create a very memorable experience – especially after they’re viewed multiple times.</p>
<p>I had a very limited budget to work with, but think we can up with something a bit outside the box in terms of commercials for a financial institution. Feel free to view the two spots by clicking below.</p>
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<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/pABo4D0KLa8&amp;hl=en_US&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/pABo4D0KLa8&amp;hl=en_US&amp;fs=1&amp;rel=0" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p style="text-align: left;">Thanks for watching.</p>
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