I’ve had the opportunity to thoroughly test out facebook advertising and I think it should be a viable option for various types of companies, both big and small.
As marketing budgets are getting slashed, more and more businesses will be looking for less expensive ways to get their message out. Facebook is one of those options, no doubt about it. Do keep in mind that facebook should not be your only source of advertising, nor should any other medium.
I recently spoke to Credit Union Journal about my experience with advertising on facebook and you can read the article here. Seriously, read the article (has lots of info that I’m not going to recycle in this post). It will give you some good insight into the world of facebook advertising.