Years ago I worked at a camp for kids with chronic illnesses and was in charge of marketing and public relations. In my time there I helped the camp get a ton of press, but this story has to do with a specific three-month period.
During these three months I spent a considerable amount of energy trying to get NBC Nightly News to the camp. If pulled off, the hit would be one of the largest the camp had ever had, and it would help drive a considerable amount of donations and increase awareness.
The pitch eventually stuck, and before you know it, NBC Nightly News was coming to town. But this is when things went sideways.