http://www.ryanshell.com/marketing-messages-avoid-confusion/ Marketing, public relations, social media... and a little of this and that. Tue, 31 Jan 2012 14:02:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.ryanshell.com/marketing-messages-avoid-confusion/comment-page-1/#comment-193 Jeffry Pilcher Fri, 03 Apr 2009 16:53:19 +0000 http://ryanshell.com/?p=221#comment-193 Another thing to keep in mind is that "joining" and "being a member" are not consumer goals or objectives. All financial services are a means to an end. This is ultimately the problem most "Refer-a-Friend" campaigns run into. In the absence of a product offer, what incentive does one have to "join" or "become a member?" Another thing to keep in mind is that “joining” and “being a member” are not consumer goals or objectives. All financial services are a means to an end. This is ultimately the problem most “Refer-a-Friend” campaigns run into. In the absence of a product offer, what incentive does one have to “join” or “become a member?”

]]>