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“Doing business without advertising is like winking at a girl in the dark”

by Ryan Shell on December 21, 2009

One of the folks I follow on Twitter is @Jenny2229. She’s a fellow marketer that tends to tweet about topics related to the field.

Earlier today she sent a tweet about advertising  that I thought was not only funny, but also a good explanation of why advertising is important.

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”

What a great line!

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About the Author

Marketing & PR pro. Social media user, cyclist, inline speed skater, volunteer, blogger, public speaker. Founded Fashables. Work at Ketchum. And I’m goofy.

Tagged as: advertising

  • http://davidhorne.me David

    the key i guess is to make sure your winking at right girls

  • Ryan Shell

    Would probably need to be the ones with night vision… but I’m thinking you’ll have a hard time finding one.

  • http://twitter.com/jenny2229 Jennifer Lynn

    Night Goggles? :) I’d go with the direct approach. Works every time! Thanks for the great post.

  • Chester Rockwell

    Brock and I agree, as does Jack. It’s a real film and we need to make people aware.

  • http://ZoneChurch.org Faith Robbins

    Wow, this totally caught me off guard… What a true statement! We wait for people to show up, wonder why no one has, and then realize that we never said a word… Hmmmmm, thanks!!

  • Sean Parker

    If you’re already hanging out with a girl in the dark then winking is likely unnecessary

  • http://www.hubspot.com Matt Sullivan

    But what happens when you wink at the girl, her big boyfriend sees you, and suddenly you’re running for your life? I prefer to be remarkable, and let the girl come to me.

  • Ryan Shell

    Let’s take this full circle.

    Matt if you are interested, but she isn’t, you’re going to be waiting a long time. You’d be better off “advertising” that you are interested, even if it’s something simple like saying “Hi, my name is Matt. How are you?”

    What a funny discussion… about advertising. :)

  • Glen

    Nice, interesting considering yesterday was the darkest day of the year… better turn the lights on!

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