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Dell’s consumer Facebook landing page is a great example of a company doing something good in the world of social media. There are two reasons I say they are “doing it right.”
First, when you land on the page you are on what they’ve called the “Home” tab. This is a good thing because it’s a predesigned tab with a message and they aren’t just dropping you off at the Wall. That’s bad. If you were to land on their Wall you might see something like this.
Second, the graphic they have in place tells people why they should become a fan. “Dell fans stay connected with the latest giveaways, sneak previews, product launches, tech tips and more. Step into our community and join the conversation.”
Good stuff. Simple, but done right.
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About the Author
Marketing & PR pro. Social media user, cyclist, inline speed skater, volunteer, blogger, public speaker. Founded Fashables. Work at Ketchum. And I’m goofy.
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