Prior to launching my employers’ corporate blog, I knew that an editorial calendar was needed and that it was very important to stockpile posts incase we hit a dry spell.
My goal, prior to day one was to have three weeks of post completed. The blog launched on February 1, 2010 and we indeed had three weeks of post to fall back on if need be. And today, we’ve continued the practice of stockpiling post and it’s really working out great.
I can’t stress how important it is to have a lead time when running a corporate blog. Doing so drastically reduces stress and can make the process fun. Yes, I said fun.
As with most things in life, planning can make a world of difference in your success.
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About the Author
Marketing & PR pro. Social media user, cyclist, inline speed skater, volunteer, blogger, public speaker. Founded Fashables. Work at Ketchum. And I’m goofy.