Make it Happen for Yourself

At a very young age I knew I wanted to be a radio DJ. My mother probably thought it was a phase, but I was set on making it happen.

I started working at a skating rink when I was 14, and eventually worked my way up from skate rental to DJ. And I tell ya, going from handing out skates and touching peoples shoes to playing music was a big deal.

Fast forward a few years and I’d managed to start working at a Christian AM station. My shift was Sunday morning from 5 am – noon. I played church sermons via tape… for seven hours. There was nothing else in the world a 17-year old would have wanted to do. [Read more...]

I Quit My Job

March 28th.

That’s the day I fulfilled my six-week resignation period with my previous employer.

I had a great job and worked with wildly talented people at one of the top agencies in the world. But I quit.

I’m not crazy. I’m focused.

My small business, The Home T, has continued to grow and I found myself at a crossroads. I was either going to have to hire someone to continue building the business, or I was going to do it myself.

Once the thought of leaving my day job came to mind, it’s something I started to think day and night about. I also had extensive conversations with folks a lot smarter than myself to stay grounded.

It eventually became clear that breaking out on my own was the right thing to do, but it was a pretty terrifying thought. When you make a life altering decision like that all sorts of things come to mind. Some of which include:

  • Where will the money come from?
  • What if things dry up?
  • Will my current employer be mad at me?
  • Will my boss feel betrayed?
  • Will the new guy I just hired land on his feet?
  • Will my wife and her parents be on board?

Making the Jump

A “day job” gives you two things: structure and a steady paycheck.

Once the decision was made, it was if I took everything I’d learned thus far in life and shifted it so that the focus was on my company.

It’s quite strange at first and, in a way; you have to start looking through a completely different lens. You have to take all of your knowledge, and possibly tap experience you completely forgot you had, and shift how you think and work. It’s a heck of a ride to say the least.

I’m still a bit shy when calling myself an entrepreneur, but that’s what I am. I see opportunity and make things happen. It’s something I’ve done since I was 11 years old, and is something I’ve done at every job I’ve ever had.

The Story Continues

When I look back at the last 14 years, it’s been quite a ride. I started as a radio DJ, transitioned to marketing and PR, ran for political office, moved to NYC, got married and am now an entrepreneur.

There are plenty of defining moments that happened during all of that, and I’m happy to know that those moments will help me as I continue to grow personally and professionally.

How Facebook Turned Prospect Pitching Upside Down

Facebook has changed our lives socially, and it’s also changing how we do business, or for this articles purpose, it’s giving us an added tool to the marketing toolbox.

Ever heard of the custom audience option within the Facebook advertising dashboard? It’s been an option in more advanced Facebook advertising platforms for a while, but they are now bringing it to their standard advertising dashboard.

[Read more...]

The Art of the Email Pitch

We need to discuss the art of the email pitch.

You could be pitching the media, your boss, a new prospect or any other scenario you can dream up. When doing so, your pitch needs to be clear and concise. Period.

I’d like to share a little pitching secret (not really a secret) with you, but first, there are two important email pitching tips that will benefit you.

[Read more...]

Are You Chasing the Right Goal?

When I was a kid one of my regular household responsibilities was to keep the garage clean. This included the lovely task of sweeping the floor to keep it clean of dust or anything else you wouldn’t want tracked inside the house.

In general, it was a drag, and the task was also used as punishment for over achieving bad behavior a time or two. And those instances are what I’d like to focus on.

When my mom gave the marching orders to go to the garage, it wasn’t necessarily because she wanted the garage cleaned, but more so because she wanted me to spend time doing something I disliked in hopes that it would prompt me to rethink my behavior.

But then, one day, I had the most genius thought.

[Read more...]

One of My Worst PR Nightmares

Years ago I worked at a camp for kids with chronic illnesses and was in charge of marketing and public relations. In my time there I helped the camp get a ton of press, but this story has to do with a specific three-month period.

During these three months I spent a considerable amount of energy trying to get NBC Nightly News to the camp. If pulled off, the hit would be one of the largest the camp had ever had, and it would help drive a considerable amount of donations and increase awareness.

The pitch eventually stuck, and before you know it, NBC Nightly News was coming to town. But this is when things went sideways.

[Read more...]

Small Business Owners Can’t Suck at This

There’s a lot that small business owners have to do right to succeed, but in my book, there’s one very important thing they can’t suck at.

Sucking at this thing just isn’t an option. That is, unless you love the idea of not having loyal customers.

My wife and I played tennis a lot when we were younger, and picked the game back up during our honeymoon a month ago. Once the first ball was hit it was if we became kids again and remembered how much we loved the game.

[Read more...]