In many instances, life is fast paced and you have a “circle” of people that you routinely interact with (and a relatively set routine).
If you believe that statement it’s highly likely that you aren’t being actively exposed to new people, new thought processes, new ideas, etc.
No matter what I say you’re going to keep putting your pants/dress on the same way, but there is one word that comes to mind that may help you expand the circle of people you come in contact with.
Twitter.
When I moved to New York City I didn’t know anyone. As in, it was me and a ton (millions) of strangers.
Thankfully, I’m familiar with Twitter and know the value of search and proactively taking part in conversations. These two things have helped me meet some really awesome people, many of which are brilliant, and build a network that was previously nonexistent.
Bottom line, Twitter has helped me build relationships.
This same methodology can/should be used by businesses to create relationships with consumers.
Ever heard about those little small towns where everyone is friendly and it seems like business owners have great relationships with their customers? Well, Twitter is your small town and the conversations you have are the building blocks of fruitful relationships.
If you’re in management and you don’t necessarily “get” Twitter, that’s remotely ok. If you understand the value of building a relationship with consumers you’re on the right track. From there, you can hire smart people to help build said relationships and create your small town environment.
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About the Author
Marketing & PR pro. Social media user, cyclist, inline speed skater, volunteer, blogger, public speaker. Founded Fashables. Work at Ketchum. And I’m goofy.
